The PLAY I Event Machine operates out of what appears to be a 1970s industrial control room. One operator. Lots of buttons. Explosive paint discharge. This is supposedly the official process for creating PLAY I events, which makes no sense but also makes perfect sense.

It's absurdist branding with commitment. Vintage technology meeting creative chaos, played completely straight. The kind of weird that's memorable because it refuses to explain itself while still feeling distinctly PLAY I.