EVAN_KLEIN
AI Creative Director
Evan Klein thinks about AI as a force multiplier for creative intelligence. What he offers isn't just technical skill with new AI tools — it's the ability to apply strategic creative thinking at scale. His strength lies in understanding the underlying principles that make creative work effective, then using AI to execute against those principles with speed and precision. It's a framework built on years of creative problem-solving, now amplified by technology that changes what's possible.
AI-Powered Creative Strategy & Execution
The most powerful creative work happens when deep experience meets cutting-edge capability. AI can generate endless options, but it takes years of practice to know which one actually solves the problem.
Experience without AI is limited by time and resources. AI without experience is directionless. The combination is where the real value lives.
This is the shift happening in creative work right now. The barrier to entry has dropped dramatically. Anyone can generate content. But the ability to evaluate, refine, and deploy that content strategically has not changed.
That discernment does not come from the tool. It comes from the person directing it.
case study
Quatrain Vision Fund - Complete Brand Identity & Launch Campaign
Hired by Ward Salient to launch the Quatrain Vision Fund hedge fund, Evan developed the complete visual identity, messaging strategy, and marketing ecosystem from conception to execution. The project encompassed logo design, comprehensive brand elements, investor presentation materials, and a sophisticated landing page website. At the heart of the brand sits a powerful AI-generated metaphor: a solitary blue tree standing in an undulating grayscale field - visually embodying QVF's core positioning as "strategically independent" and uncorrelated to traditional market cycles. This central image, which he further transformed into dynamic video for the website hero section, captures the fund's 18-year philosophy in a single frame: distinctive, resilient, and rooted in stability while reaching for growth. By leveraging AI tools for both image generation and motion design, he created institutional-grade creative assets at startup speed, delivering a complete brand launch that positions QVF's multi-strategy approach with the sophistication and visual distinction it deserves.
work reel ( non AI )
This reel reflects many years of high-end creative work for major brands. Every frame was edited with intent. Many projects were produced or directed from concept through completion, while others involved hands-on graphic design and post-production. None of this work used AI. All of it required craft, judgment, and a deep understanding of pacing, visual language, brand voice, and what makes content effective.
These projects span major campaigns, brand launches, and marketing initiatives where the stakes were high and expectations were unforgiving. Each one demanded a different kind of problem solving, whether that meant finding the right tone, translating complex ideas into clear visual stories, or delivering under tight deadlines. The range reflects versatility across editing, production, direction, and design, always in service of work that needed to perform.
That foundation now informs how AI tools are prompted, directed, and deployed. The tools have evolved dramatically. The instincts behind them, what resonates with audiences, what clients actually need, and how to shape ideas into effective storytelling, have not. That is the difference between simply generating content and directing it with purpose.